KV Pharmaceutical
Company: KV Pharmaceutical, St. Louis, MO
Company Description: KV Pharmaceutical is a fully integrated specialty pharmaceutical company developing and marketing technology- distinguished branded and generic/non- branded prescription pharmaceuticals. The Company markets its products through ETHEX Corporation, a national leader in pharmaceuticals competing with branded products, and Ther-Rx Corporation, its branded drug subsidiary.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Specialty Ad
Nomination Title: Clindesse - Bacterial Vaginosis in Perspective: A Peer-to-peer Educational Exchange
The date on which this nominated ad was first run, aired, or otherwise made public:
October 2007
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
Bacterial Vaginosis in Perspective: A peer-to-peer Educational Exchange is an
efficient and effective way to provide clinical information to healthcare
providers regarding proper screening, accurate diagnosis and effective
treatment options for the treatment of bacterial vaginosis. Conveniently
available on a USB flash drive, this educational tool is incredibly important
because the disease state realizes continuous evolution. The video features
medical experts who deliver the complex disease state information in a clear
and understandable manner. The video is easily navigated with radiant colors
and images, capitalizing on the iconic Clindesse "Vespa Girl" who is memorable
and exudes energy.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: MediMedia Educational Group/Chatham, NJ
Client: Ther-Rx Corporation (a subsidiary of KV Pharmaceutical)
Art Director: Jasmin Lee
Cinematographer: Bob Camitta
Creative Director: Eda Angulo
Designer: Patricia Terreri
Director: Dave Emmerling
Illustrator/City: Jasmin Lee, NJ
Music Producer/City: N/A
Photographer/City: N/A
Printer/City: Refined SIght, NY
Producer: Dave Emmerling
Production Company/City: Midnight Media Group, Inc. / Millburn, NJ
Programmer: Mike Fischbeck
Writer: Eda Angulo
Web Development Firm/City: Midnight Media Group, Inc. / Millburn, NJ