Social Media Categories
These categories recognize innovation in social media content creation and moderation, management, and marketing since January 1, 2025.
Nominations that won in the 2026 ABAs may be resubmitted for consideration in the 2027 ABAs. If they have been updated with recent achievements, they may be submitted to the same categories in which they won. If they have not been updated, they must be submitted to categories different from those in which they won.
Innovation in Social Media Channels | Most Innovative Social Media Professionals
Innovation in Social Media Channels
Information to be submitted online for entries in these categories include
a. An essay of up to 4,900 characters describing the innovations expressed through the nominated channel, feed, or site since January 1 2025, OR a video of up to five (5) minutes in length describing the same.
b. Optional (but highly recommended), add to your entry up to 10 webpage links and up to 10 document uploads to support your case to the judges. These might be press articles, press releases, videos, or images, for example.
V01. Most Innovative Facebook Page
V02. Most Innovative Instagram Feed
V03. Most Innovative LinkedIn Page
V04. Most Innovative TikTok Page
V05. Most Innovative Twitter/X Feed
V06. Most Innovative YouTube Channel
V07. Most Innovative Social Media Campaign (New for 2027)
Recognizes an innovative social media campaign that used one or more platforms to achieve measurable communications, marketing, engagement, or business objectives.
V08. Most Innovative Use of Social Media
Celebrates unique strategies that creatively leveraged one or more social media platforms to drive brand growth, user engagement, or community involvement since January 1, 2025.
Most Innovative Social Media Professionals
Information to be submitted online for entries in these categories include
a. An essay of up to 4,900 characters describing the innovative achievements of the nominated person since January 1 2025, OR a video of up to five (5) minutes in length describing the same.
b. Optional (but highly recommended), add to your entry up to 10 webpage links and up to 10 document uploads to support your case to the judges. These might be press articles, press releases, videos, or images, for example.
V09. Best Business Influencer of the Year
V10. Best Business Blogger of the Year
V11. Social Media Community Builder of the Year
Celebrates professionals who successfully built, engaged, and sustained vibrant online communities around a brand, cause, or idea.
V12. Most Innovative Content Creator of the Year
Honors a social media creator whose innovative content significantly increased audience engagement, expanded brand presence, or introduced new formats or approaches.
V13. Most Innovative Social Media Strategist of the Year