What's New & Different for 2027
Eligibility Timeframe
Eligibility for the 2027 ABAs extends from January 1, 2025 through March 11, 2027. Nominations should cite achievements during this eligibility window.
Nominations that won in the 2026 ABAs may be resubmitted for consideration in the 2027 ABAs. If they have been updated with recent achievements, they may be submitted to the same categories in which they won. If they have not been updated, they must be submitted to categories different from those in which they won.
Entry Fees
Entry fees for the 2027 ABAs have been raised by $10 from 2026. Fees are available in this chart.
Public Voting
New for 2027, Stevie winners in the New Product or Service of the Year categories will be determined through a unique blending of the ratings of our professional judges and the votes of your employees, customers, and the general public. Public voting will run from March 15 thru April 14. Entrants in the New Product & Service categories will be given tools they may use to encourage their communities to vote for them. Nominees that receive 2,000 or more votes will receive People’s Choice Stevie Award for Favorite New Products trophies.
Categories
The 2027 program includes many new categories across existing groups.
Achievement Categories
- Achievement in Business Transformation
- Achievement in Customer Experience
- Achievement in Data & Analytics
- Achievement in Digital Transformation
- Achievement in Operational Excellence
- Achievement in Sustainability and Environmental Impact
Achievement in Corporate Communications, Investor Relations, & Public Relations Categories
- Achievement in Purpose & Social Impact Communications
Achievement in Management Categories
- Achievement in Management - Education & Training
- People & Culture Leader of the Year
- Transformation Leader of the Year
Achievement in Marketing Categories
- Achievement in Experiential Marketing
- Achievement in Technology
- Achievement in Customer Acquisition Marketing
- Achievement in Customer Retention & Loyalty Marketing
- Achievement in Search Marketing & Digital Discovery
AI Categories
- AI in Data & Analytics
- AI in Finance & Financial Management
- AI in Operations & Process Automation
- Best Use of Agentic AI
App Categories
- Cybersecurity & Privacy
- Healthcare & Medical
- Transportation & Mobility
Company / Organization Categories
- Human Resources & HR Technology - Small
- Human Resources & HR Technology - Medium
- Human Resources & HR Technology - Large
Creative Categories
- Achievement in Creative Strategy
Human Resources Categories
- Achievement in Learning & Development
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Achievement in Talent Acquisition & Recruitment
New Product & Product Management Categories
- Achievement in Product Launch
- Achievement in Product Strategy
- AI Agent / Agentic AI Solution
- AI Data & Analytics Solution
- AI Governance, Safety & Responsible AI Solution
- AI-Powered Productivity & Workflow Solution
- AI-Powered Software Development Solution
- Integration Platform
- Knowledge Management & Enterprise Search Solution
- Workforce Productivity Solution
- Education - AI-Powered Tutoring Solution
- Education - Immersive Learning Solution
- Education - Parent Engagement Platform
Publication Categories
- Best Research or Technical Publication
Social Media Categories
- Most Innovative Social Media Campaign
Technology Categories
- Technology Transformation of the Year
Web Achievement Categories
- Achievement in Business Blog